AP celeb photo agency signs with The Hollywood Reporter


Invision the dedicated celebrity photo agency jointly owned by the Associated Press and some of the world’s leading entertainment photographers – launched May 2012 – will now be shooting for entertainment industry news gatherer The Hollywood Reporter.
They say: Invision will act as the exclusive, credentialed photographer for THR, providing the entertainment industry’s flagship news media brand with compelling coverage of celebrities from the red carpet to the after parties that conclude the industry’s stellar evenings.
The agreement will also permit Invision to license the photos through AP Images
“Since Invision launched in May 2012, we have quickly established ourselves as an aggressive and highly respected photo agency in the entertainment space,” said Dan Becker, managing director of Invision. “We are proud to be working with The Hollywood Reporter, to capture all the excitement and color from events around the globe, and to contribute to a publication that emphasizes great photography.”
“This partnership solidifies our standing as a one-stop-shop for all imagery needs,” said Fernando Ferre, vice president of AP Images. “It’s among many new initiatives we’ve undertaken to better serve our customers as we expand the largest collection of images held by any news organization in the world.”

In recent months AP Images has announced agreements with several microstock image companies and renewed its contract with the National Football League to be the exclusive provider of NFL photos for commercial purposes. In addition, AP Images is rolling out a new platform with upgraded e-commerce and search functions.
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Posted by Will Carleton
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