|
» Home | Interviews | Industry Links | Recruitment | Subscribe | About & Contact | Sponsor | Press Photo Archive
» Previous: Shooting the Olympic Opening Ceremony // Next: New LFI Owner Interviewed |
The challenge, issued in May to London Metropolitan University students, aimed to highlight the importance of students as the next generation of media and film talent and demonstrate their creative ability in responding to a commercial brief using Motion Gallery footage as a tool.
....Entrants were given just over six weeks to create a short film with a running length of 90-180 seconds using content from the 20,000 clips found on the BBC/JISC site only.......
The Press Release:
BBC Motion Gallery together with JISC and the London Metropolitan University announce the winner of the “BBC Motion Gallery Clip Creativity Challenge 2008”
The challenge, issued in May to London Metropolitan University students, aimed to highlight the importance of students as the next generation of media and film talent and demonstrate their creative ability in responding to a commercial brief using Motion Gallery footage as a tool.
BBC Motion Gallery offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide. The partnership with JISC opens up Motion Gallery content to academics and students in the UK.
Students from the MA Digital Film and Animation, MA Audio Film and Production, BA Sound & Media and MA Graphic Design courses were set an exciting and challenging brief:
“Use BBC Motion Gallery clips to create a showreel or short film that can be used to represent Great Britain to the Olympic athletes planning to come to the UK for the 2012 Olympics.”
Entrants were given just over six weeks to create a short film with a running length of 90-180 seconds using content from the 20,000 clips found on the BBC/JISC site only.
The unanimous winner was Sanya Mihaylovic from the MA Audio Visual Production course with her entry entitled ‘Spring’. The judges felt that she successfully met the brief and that her entry told a story, building towards a fitting climax. They were also impressed that she used original music which complemented the footage. From the material available she selected a diverse mix of clips and all judges felt she showed great promise, particularly in terms of editing.
As part of their entry students were encouraged to add their own creative elements such as 3D and 2D graphic design, documentary film making methods and sound although all music must have been composed themselves or copyright cleared. The judges, whose feedback on the wining entry is outlined below, evaluated the entries according to perceived creativity, how well the brief was fulfilled and how commercially usable the end result was. They also awarded students credit for their own individual interpretation.
Neil Morris, Managing Director, Grand Visual and competition judge, commented: “The winning entry was clearly a cut above the rest and would get any athlete coming to London for 2012 excited about the prospect of competing and spending time in the UK.”
Dan Dawson, Digital Director, Grand Visual and fellow judge, added: “For something put together from a purely creative point of view with no commercial experience, this film hit the brief, held the viewers attention and had momentum to the end”.
Roydon Turner, Creative Director, JWT, also on the judging team, concluded: “Sanya is a promising talent, her entry was well edited, told a story and had a good pay off - an essential part of any advertising campaign.”
Paul Maidment, Business Development Director, BBC Motion Gallery added: “We wanted to give the students a taste for what will be expected in the commercial world but also to highlight the creative talent being nurtured at universities. Our partnership with JISC gives staff and students from across the UK access to a wide selection of professional video content. We hope that Sanya’s film is an inspiration to them to use our content in everything from assignments and showreels, to lecturer’s ‘lesson openers’, and presentations in virtual learning environments.”
To view the winning entry please visit
https://jisc.bbcmotiongallery.com/Default.aspx
Posted by Will Carleton