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AP Launches Enhanced Celebrity News Service

The Associated Press (AP), the world's largest news agency, has expanded its entertainment coverage with a new multi-million dollar investment in a celebrity service.

....'Celebrity Extra' (www.aptn.com/celebrityextra) focuses on A-list stars. A video version, launched on 6 August 2008, is aimed at the global broadcast and online markets. A photo version is due to launch in September 2008....

Read the full press release..

Celebrity Extra's spotlight is on people rather than events, providing feature stories including backgrounds and profiles, scene-setters, fashion trends and behind-the-scenes access.

The services will complement AP's existing market-leading coverage of Entertainment in video, photos and text.

To create the new content, AP has invested in additional staff and state-of-the-art video production technology in Los Angeles, New York and London.

Dan Becker, AP's Director of Entertainment said: "Entertainment is a significant growth area – particularly for visual images of the top stars. We bring a unique combination of video, photos and text to the market, providing coverage with a global reach."

Posted by Will Carleton
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