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Classic & Sports Car Magazine Heads For Indonesia

Haymarket UK:
Indonesian media firm launches local Classic & Sports Car
An Indonesian TV and exhibition producer has set out to cultivate its growing audience of classic car enthusiasts with its new magazine venture, Classic & Sports Car Indonesia.

Limited company Wahana Otoblitz Publika already produces popular motoring show Otoblitz for Indonesian TV and a general motoring magazine, and has just held its second Otoblitz Classic car show in Jakarta.

The new magazine, launched at the show last week, is a licensed edition of Haymarket-owned Classic & Sports Car. Azman Osman is its publisher and editor-in-chief.

Edward Marr, Haymarket’s licensing manager in Asia, said: “The classic car market is just becoming popular as a hobby in Indonesia. US cars were a big import here in the 50s, but from the 60s onwards Indonesia turned to European makes.”

The monthly magazine’s target circulation is 25,000, and Marr says it is intended for a premium specialist market. “At 75,000 rupiahs, the cover price is high compared to other licensed Haymarket titles in Indonesia, which are priced between 25,000 and 35,000 rupiahs,” he said.

Classic & Sports Car is Haymarket’s seventh title in Indonesia. It joins F1 Racing, What Hi-Fi? Sound and Vision, Stuff, Eve, FourFourTwo and Autocar, which also incorporates an Autosport section.

Stuart Forrest, publishing director of Classic & Sports Car for Haymarket, said: “Classic & Sports Car has always had a following wherever classic cars are cherished, and this latest licence just confirms the power of our brand around the world.

“We’re very pleased to be working with Azman Osman and his team, and wish them every success developing the magazine over the coming months.”

Classic & Sports Car was originally launched in the UK in 1982 and is now also published in France.

Posted by Will Carleton
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