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Corbis' Creative IQ Trend - Back to Basics

© 2001-2008 Corbis Corporation

According to the latest Creative IQ Trend from Corbis, as the economy slows down, the evidence that consumers are cutting back is all around us.
This presents marketers with an opportunity to ensure their products and services tap into this ‘Back to Basics’ feeling and photographers will need to provide creatives with imagery that reflects this trend.

- Pub sales are down by 8.3% and supermarket beer sales up 5.3% as we swap nights out for drinks in*
- As we switch from premium food brands to cheaper alternatives, organic food sales fall by 19%
- Holidaying at home suddenly seems more appealing: British seaside resorts have seen a 10% rise in holidaymakers choosing them over locations abroad

Creative IQ Trends are periodic reports on emerging cultural trends responsible for current and projected future visual image needs. The studies cover global, cross-cultural trends as well as smaller regional trends. These proprietary reports are the result of extensive analysis of top-selling Corbis images, commercial and editorial tear sheets and the latest demographic and psychographic research. Originally solely for internal information to Corbis photographers, the Creative IQ Trends are now made available to the creative community at large at www.corbis.com/creativeboutique

Posted by Will Carleton
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