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IPC - Loaded & NME Shortlisted

UK: Two IPC Media titles – NME and Loaded – are in contention to be crowned 'the UK's favourite cover' in a major national poll.

The 16-strong shortlist for the Great Cover Debate – which is a central element of this year's Magazine Week, organised by the PPA – has been generating significant media interest.

A host of UK magazine editors – including a number from IPC Media – nominated their favourite iconic covers to form a long list for the Great Cover Debate. Two months ago, a panel of expert judges, sifted through 11 decades of famous magazine covers to decide on a final shortlist of 16, and now the poll is open to a public vote.

NME's controversial naked Beth Ditto cover from June 2007 was selected for its attitude, impact, humour, relevance and courage. NME editor Conor McNicholas says: "It was genuinely the most talked about cover of the year. We had, in one fell swoop done that magical thing that magazines can do, which is create an international, cultural event."

Loaded's classic Kevin Keegan cover from April 1996 was nominated as one of the great 'poster' covers that put Loaded at the heart of the mid-90s men's mag explosion. Current Loaded editor Martin Daubney says: “It embodies the spirit of Loaded – if you won't make a joke, we'll do it for you – it's a stroke of genius.”

IPC Ignite managing director Eric Fuller adds: “I'm delighted that the outstanding quality of our creative teams has once again been recognised. Both Ignite covers on the shortlist embody the unique spirit of each magazine, and they deserve their place in such esteemed company.”

A host of IPC Media editors have also provided written and video citations for their own favourites to make the shortlist – including Conor McNicholas - NME, Martin Daubney - Loaded, Andy Cowles – editorial director, Guy Woodward - Decanter, Louise White - Hair, Ali Hall - Look and Catherine Westwood - Wedding.

Voting will continue for the next few weeks, after which the winner – crowned the 'nation's favourite cover' – will be announced during Magazine Week (September 29 - October 5).

www.magazineweek.net

www.ppa.co.uk

Posted by Will Carleton
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