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The Week Arrives In Australia

Dennis Publishing will launch its successful current affairs and commentary digest The Week in Australia.
The first issue will be on sale nationwide on October 31st.

"The Week has been a huge success, having secured a record 20 consecutive circulation increases in the United Kingdom," says Kerin O'Connor, Managing Director of the UK edition and Dennis Publishing Executive Director. "It's the most subscribed magazine in Britain of any kind. Meanwhile, it has reached a circulation of over half a million in the USA in just 6 years - growing 165% from its base circulation, a far better performance than any other news or current affairs title.

"The Week is now a global brand and has the potential to achieve similar success in the Australian market," adds O'Connor. "The magazine is based on a unique formula, distilling the best Australian and international news, opinion and ideas into just 35 pages. The same ingredients for success that we found in the UK and USA are present in Australia: a vibrant media, an appetite for news, and an intelligent, well educated population,"

The Week is the ideal companion to today's busy lifestyles. The mainstream Australian media produce around 10 million words every week. It's impossible for even the most diligent news junkie to keep up. The Week offers a succinct summary of all you need to know about everything that matters.

The bedrock of the magazine is its stylish summaries of the best opinion and commentary on national affairs and business. But it also covers the lighter side - sport, food, travel, health, gossip, property and the arts.

"The Week's success has been built on the quality of its writing and an ability to present a clear, unbiased editorial tone through the careful selection of stories and sources," states O'Connor. "I'm delighted that we were able to recruit David Salter as Editor-in-Chief, and Hall Greenland as Editor. Together they have more than 75 years of media experience in Australia and overseas. They make a great team."

Editor-in-Chief David Salter offers a sharp summary of The Week's editorial approach: "It's fair, fast and funny. The magic of The Week is its unique and innovative blend of paraphrase and quotation," he adds. "The key ingredients are intelligent selection, stylish precis - and wit.

"But we're not a conventional news magazine. It's not about us. We take no positions and parade no opinions of our own - only the best of the other media."

Felix Dennis, chairman and owner of Dennis Publishing, is confident that The Week can continue its growth as a global brand in a new market.

"The Week is perhaps the best-read magazine on the planet," he says. "Readers adore it, become addicted to it and proselytize about it to their friends. Its unique blend of information, opinion and entertainment has driven its extraordinary growth in the UK and the USA and I have no doubt that our Australian edition will work the same magic."

Posted by Will Carleton
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