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Dennis Publishing Expands Into India

Dennis Publishing announced a joint venture with Media Transasia to launch Dennis Media Transasia India Ltd.
The venture will be privately owned and based in New Delhi. The move into India will tap into the fast-maturing media market of 1.1 billion consumers.

Dennis Media Transasia India Ltd will begin by adding music magazine Blender to the joint venture. The magazine has already made a flying start in India and continues to attract readers and advertisers alike with its cutting edge design and sharp editorial. Additional magazine launches are planned for the next six months, but there are also several digital only brands in the mix. The growth of digital advertising revenue in India - planned to almost double to 7,500 million rupees in the next two years - also underpins the venture. The combination of Dennis Publishing's expertise in this field - almost 40% of UK ad revenue is digital - and Media Transasia India's business breadth and extensive network throughout India, will create a dynamic culture and company.

Dennis Publishing will ally its men's sector expertise (Maxim, Men's Fitness, evo, Monkey) to the local knowledge and capabilities of Media Transasia, to continue to develop brands like Blender and introduce key international licenses in this sector. The long-term aim is for Dennis Media Transasia India Ltd to become the largest men's publisher in India.

James Tye, CEO of Dennis Publishing, comments: "India is the most dynamic media market in the world and is an obvious choice for our global and digital expansion. I am also delighted with our choice of partner - we are both privately owned companies and we share the same philosophy of serving our customers with innovative and outstanding editorial, in print, online and on mobile. The rapid international expansion of Dennis Publishing means we now have a strong presence in four of the world's top 10 economies - the UK, USA, Australia and now India, with more to follow."

Media Transasia is one of South East Asia's most progressive publishers. Founded in 1977 the company has grown to encompass 3 countries, publishing 25 magazines and employing 400 people. With offices in the five key metropolitan cities (Delhi, Mumbai, Bangalore, Chennai and Kolkata) the company was ideally placed to capitalise on the emerging and media hungry, urban 'middle classes.' Media Transasia India has doubled in size over the past 4 years.

In 2005 Media Transasia launched Maxim, the world's best selling men's lifestyle magazine, under a license agreement with Dennis Publishing. Maxim quickly established itself as the bench mark for international magazines looking to launch in India, selling three times more copies than the market leading men's magazine.

Posted by Will Carleton
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