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Instyle Mag Gets A Makeover

UK - IPCMedia: Fashion and style bible In Style will be revealing a redesign from the November issue, including a new-look cover and new features.

Following several months of research, the new look emphasises In Style's unrivalled celebrity access and fashion expertise and gives even better service and value to fashion savvy readers.

Key developments in the new-look In Style include:

· Style Candy – all the latest fashion news in a brand new section at the front of the magazine. Features include 'Where style starts', which charts the key moments in the history of a fashion trend, and 'The shoe charts', which showcases the top 10 most gorgeous shoes in store each month.
· A brand new shopping section, The List, showcases premium items to cater to readers' label lust, while a second shopping section Your Look gives expert advice and ideas to help readers make the most of their personal style.
· 'Go to work in…' shows readers how to wear one of the latest trends to the office – a key need identified in the research
· 'What's in Your Handbag' reveals the contents of a celebrity's bag – first to feature is model-of-the-moment Agyness Deyn.
· A reorganised flatplan has created a fashion features and interviews well, providing a substantial read. In addition, In Style's behind-the-scenes reports from the hottest celebrity gatherings have moved to the front of the magazine and re-branded 'Inside Story'.

In Style's new-look cover has a bigger masthead for increased standout and there is greater focus on the celebrity cover star, which is Rachel Bilson in the November issue. Coverlines and copy throughout the magazine have new feminine but dramatic fonts.

Editor Trish Halpin says: “More fashion, more styling ideas and more celebrity exclusives is what our readers asked us for and we've delivered all this and more in a fresh, modern exciting package. I'm really thrilled with the results.”

Publishing director Kirsten Price adds: “In Style has been performing well in a difficult market. These latest exciting developments will ensure that the brand continues to deliver exactly what our readers want.”

In the latest round of ABCs, In Style delivered a circulation of 180,879, up 1.2% year-on-year. The number of subscribers to the magazine has increased 21% year-on-year.

In Style's November issue is on-sale from tomorrow, October 2.

Posted by Will Carleton
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