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Website Relaunch: Nuts.co.uk

IPC: Britain's best-selling men's weekly, has hard launched a great new look, introducing easier navigation and a host of new content channels for its rapidly growing audience.

http://www.nuts.co.uk/

The new look is the result of extensive research and development and is designed to provide a far richer user experience for consumers while delivering more innovative opportunities for advertisers to reach them.

The site – which enjoyed a 121% year-on-year increase to 1,398,243 unique users in its ABCe for June – will now be updated more frequently and is easier to navigate.

Alongside fantastically popular sections like the MyNuts community, exclusive video content and the very best of Nuts TV, new elements include:
· Ten-second Reviews – the destination to discover all the very best in movies, games, DVDs, gadgets and music for young men
· Spambank – home of the funniest and coolest content on the web, all hand-picked by Nuts
· Football – re-launched with exclusive match highlights courtesy of our new partnership with leading digital daily sports news provider omnisport.tv. A daily blog, user interaction and Nuts' famous comedy football franchises round out the channel
· Web Games – showcasing the very best in online games, console games and the latest games trailers

www.nuts.co.uk editor Keith Walker says: “Nuts.co.uk has a fantastically loyal audience and we've worked closely with them all the way through the redevelopment process. From back to front, the site has improved. We've trebled the number of entry points from the home page and developed even more engaging content throughout.”

The new-look site provides even more creative opportunities for advertisers, with more prominent ad positions and a raft of bespoke ad formats.

Digital sales director Andrew Sanders explained: “Not only have we ensured that standard ads are more prominent than ever before, but we have also created a host of new high impact formats that will engage the audience and deliver results for advertisers without disrupting the user experience.”

Nuts publishing director Jo Smalley adds: “Nuts.co.uk is already the fastest-growing men's lifestyle site in Britain, and we continue to evolve and innovate to drive that blistering pace. Boosting our site accessibility pays bigger dividends to advertisers seeking to engage young men – be it through run-of-site ads, high-impact bespoke formats or channel sponsorship. Our new look supercharges the brand's fantastic reach, by showcasing the breadth of its rich lifestyle content and celebrating everything men love – from girls to games, video to football.”

Posted by Will Carleton
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