Photo Archive News

Dennis Buy Bit-Tech.net

London: Dennis Publishing has acquired technology website bit-tech.net

'Currently owned by Bit Publishing, the acquisition of bit-tech.net will further bolster the Dennis Publishing technology portfolio of magazines and websites, which includes brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo. The acquisition of bit-tech.net will boost the total traffic levels of the online Dennis Publishing technology portfolio from 2.3m to 3.35m unique visitors.'

Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, while also hosting a forum for its growing audience of computer and gaming enthusiasts. The site is the UK's leading source for hardware and gaming reviews.

bit-tech's content is authored by a team of international technology writers who specialise in electronics, design, hardware, telecommunications and many other aspects of the IT industry. The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions per month.

The entire editorial, advertising and development team will be hired as Dennis Publishing employees and will continue to work in the Ascot premises. They will report into Barry Cronin, Publishing Director of the digital Technology portfolio at Dennis. Hugh Chappell, MD of Bit Publishing will also be employed by Dennis Publishing on a consultancy basis.

James Tye, CEO at Dennis Publishing said: "bit-tech.net is a respected and authoritative website with a vibrant and growing community. It is an excellent complement to our existing IT portfolio and the acquisition will boost our technology site traffic levels to over 3.35million unique users per month. At this traffic level we are able to offer our advertisers both massive reach and precise targeting as and when required. The move also underlines our commitment as a leading digital publisher in the UK and I very much look forward to working with Hugh and his talented team over the coming months."

Hugh Chappell, Managing Director of Bit Publishing, said: "Dennis Publishing enjoys considerable success in the technology sector and importantly they understand our market. This acquisition is a logical step for bit-tech.net and will ensure continued growth. I am delighted for my staff – they have built a brilliant on-line only publication with the full support of the industry and our loyal readers. This is a "win win" situation for everyone concerned."

www.Bit-Tech.net

Posted by Will Carleton
Email this page to a friend