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November 12, 2008

LAT And BPI Provide F1 Victory Photos

newss_10Nov08.jpg

Lewis Hamilton’s recent World Championship success made Formula One front page news – and it was Haymarket photo agencies LAT and Back Page Images (BPI) that provided the photograph.

Steven Tee was in the McLaren racing team’s garage to capture those tense final laps and the moment that Lewis celebrated with girlfriend Nicole Scherzinger.

The situation was also tailor made for BPI, Haymarket’s all-sport photo agency, who promptly utilised their relationship with all the national newspapers to distribute the images that were published on the front page of the Daily Mirror, Daily Express, Independent and Daily Mail – just four of 30 separate shows for the photos that day.

Earlier this year, sports specialist BPI joined LAT Photographic, Haymarket Media Group’s motorsport and motoring picture agency and archive, to create a photographic service covering all major international sports.

latphoto.co.uk
www.backpageimages.com


Posted by Will Carleton
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