Getty Images Partners Kiosked – scripted images allow publishers to monetise content


Visual and social commerce platform Kiosked has partnered with Getty Images PicScout Image IRC platform to bring a new solution to Kiosked clients that enables publishers to automatically monetise all their online visual content, images and videos, by turning it into dynamic storefronts.
They say ‘For publishers choosing to add the solution script to their website, kiosks with contextually relevant products, will automatically be added to any online images or videos. The solution will detect and receive the relevant keywords, location information and other (meta)data related to the content, analyse the context and search for products with the best match for each piece of content using advanced algorithms and Getty Images’ PicScout ImageIRC platform. Updated in real-time, Kiosked’s extensive product database carries tens of millions of products from tens of thousands of brands.
Whether an article of clothing worn by a celebrity in a picture from the red carpet, or a song featured in a music video, Kiosked offers users a deeper, more engaging online experience by facilitating simple, location and currency specific purchases when products are available for shipping. Kiosks are non-intrusive, dynamic, location aware and updated in-real time to provide the most relevant product matches for each piece of online content.’

Kiosked CEO and Founder, Micke Paqvalén describes the platform’s implementation: “With this solution, publishers will automatically earn money on all purchase impulses they generate and get direct engagement with consumers. In addition to providing a benefit to publishers, Kiosked equally benefits consumers, enabling them to access, get information, want or purchase the products featured in their favourite online content.”
Christian Toksvig, Vice President, Business Development, Getty Images says: “Getty Images is excited to be working with Kiosked by offering our metadata, which will enable web publishers to monetise Getty Images’ content on their digital platforms.”

Facts: Kiosked currently counts over 200 million unique kiosk visitors, offering 10 million products through its shopping platform and connecting shoppers with 10,000 brands and retail heavyweights including: Angry Birds, DreamWorks, OneDirection, Dell, Club Med, Uniqlo, Karmaloop, Agent Provocateur, and OnePiece.

Posted by Will Carleton
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