
Position: Email Marketing Associate, full time, permanent
Location: Queens Park, NW6
Salary: circa £28k
Reports to: Marketing Manager-CRM
Dept: EMEA Marketing
Our client is a creative resource for advertising, marketing and media professionals, providing a comprehensive selection of photography, illustration, footage, typefaces and rights clearance services. Through its branded web sites, the company helps the creative community make distinctive advertising and publishing for the Internet, magazines, newspapers, books, television and films. The company has offices in North America, Europe, Asia and Australia that serve more than 50 countries.
Reporting to the Marketing Manager – CRM, the Email Marketing Associate Producer will be responsible for coding and producing email marketing communications leveraging advance skills in HTML, EML, Javascript, XML, and CSS. Working closely with the marketing and creative design teams you will also be responsible for loading the coded content into the email service provider’s engine (Silverpop) and deploying the emails based on the determined segmentation rules following QA.
In addition you will also be required to work out schedules and report on email performance. This includes ideas and recommendations on how to increase our overall email performance against our key metrics.
The ideal candidate will need to be detail-oriented with a great sense of current trends in the market. They will need to exhibit the ability to multi-task and manage time effectively to meet multiple email campaign deadlines. The candidate should also have experience working with web designers and developers and understand general design and development processes.
Responsibilities:
• Produce coded email communications using HTML, EML, CSS, and Familiarity with DOCTYPE differences.
• Partner with design team to develop compelling brand and product-focused emails promoting marketing messages
• Ability to trouble-shoot and correct any coding errors to assure the team meets email deployment deadlines
• Build templates and execute email sends according to schedule.
• Monitor ongoing (“triggered”) campaigns to ensure proper execution of all scheduled events.
• Monitor and report on key metrics including open, click, unsubscribe, and bounce rates.
• Make recommendations for changes that will increase email effectiveness based on findings.
• Conduct rigorous quality assurance testing on emails prior to deployment
• Make recommendations for changes that will increase email effectiveness based on findings.
• Validate customer segmentation logic and audience counts.
• Ensure appropriate creative and offers are extended to each audience.
• Test for consistency of appearance across all major browsers and platforms.
• Confirm all email links, dynamic content and personalized fields function properly.
• Work with technology partners to setup and test marketing promotions (e.g., free delivery offers, department/category discounts) prior to campaign deployment.
• Work with business and technology partners to identify and gather business requirements for marketing campaigns, potential marketing database enhancements, and campaign management process improvements.
Qualifications:
• Candidates must be able to provide samples of their work and demonstrate discipline expertise
• Expertise in hand-coding HTML, specifically for email marketing (EML)
• 2+ years in-depth CSS experience including pure-CSS page layouts
• Proficiency in identifying and solving coding, image-rendering and HTML content compatibility issues relating to HTML and CSS
• Experience with and an understanding of differences in HTML DOCTYPE
• Experience with design, marketing strategies and segmentation
• Experience with Responsys ESP an advantage
• Background in email marketing reporting and analytics
• Experience with managing and delivering multi-channel marketing campaigns through email vendors
• Experience with multi-language campaigns
• SEM and SEO skills are an advantage
• Experience with Omniture Web Analytics platform an advantage
Please contact james@createselect.com for further details.
www.createselect.com